Ilm

Muhiti marketingi muassisahoi ilmi – tekhniki az qismihoi zerin iborat meboshad: Muasisaho. Ba muassisahoi ilmi-tekhniki muhim ast, ki inhoro ba etibor girand: tajhizot va adabiyoti ilmI baroi ba jo ovardani tadqiqoti ba naqsha giriftashuda muvofiqat mekunand va istifoda meshavand; mavodi baroi tayyor kardani namunahoi laboratorI va tajribavI zarur istifoda meshavand; …

Asosi bahodihii samaranokii loiharo tahlili qiyosii hajmi sarmoyaguzorihoi peshnihodshavanda tashkil medihad. Vobasta ba davrahoi gunoguni amaligardonii loiha, buzurgihoi muqoisashavanda metavonand harkhela boshand. Az in sabab masalai muhimi muayyankunii samaranokii loiha niz chun muayyankunii samaranokii tekhnika va tekhnologiyai nav – masalai muqoisai (tanosubi) daromadu kharojot ba hisob meravad. Sababi hisobkunii muqoisavi dar …

Dar asosi amali loihavi ba faoliyati sarmoyaguzori va innovatsionii korkhona prinsipi voridshavii puli mavjud ast. Baroi hamin samaranokii tijorati dar asosi tavsiyahoi metodologii bahoi samaranokii loihahoi sarmoyaguzori va intikhobi onho baroi mablagguzori muayyan karda meshavad. Ba sifati nishondihandahoi asosii loihahoi innovatsioni tavsiyahoi talimoti muqarar karda meshavad: samaranokii moliyavi (tijorati), ki …

Vafo ba nazr agar az korhoi qurbat boshad, binobar qavli ro- jeh dar mazhab farz va ba qavle vojib ast, vale agar az korhoi masi- yat boshad, on vafoe nadorad va anjom dodani on sharan harom mebo- shad. Az Oisha (r) rivoyat shudaast, ki Payombar (s) farmud: «Kase nazr namoyab, …

Guzarishba iqtisodi bozori va barqarorshavii modeli muosiri rushdi iqtisodi talab menamoyad, ki dar hama marhilahoi davri istehsoli jarayonhoi innovatsioni faol gardonida shavand. Baroi amalisozii in kor zarur ast, ki khususiyati mehnat, tekhniki-tekhnologi, tashkili, inchunin usulhoi idorakunii faoliyati innovatsioni tagyir doda shavand. CHunin tagyirot mukammalagardonii usulhoi menejmenti innovatsioniro taqozo menamoyad. Mukammalgardonii …

Maqsadi past namudani tavakkal in past namudani nomudan dar sokhtori beruna va dokhilii tashkilot, baland bardoshtani sahehiyati oyandabinii muhimiyati omilhoi miqdorii tavakkal ba hisob meravad. Baroi in az yak taraf, baland bardoshtani daqiqiyati oyandabinii omilhoi tavakkal bo rohi takmili tamini akhbori idorakunii tavakkal zarur meboshad va az digar taraf, istifoda …

Monitorig – in mushohidai beisti nishondihandahoi obekt bo maqsadi nazorati ijroishi on meboshad. Ba omilhoi berunai tavakkal mansub meboshand omilhoi makromuhit, infrasokhtori mintaqa va mikromuhiti tashkilot. Ba omilhoi makromuhit mansub meboshand baynalkhalqi, siyosi, iqtisodi, ijtimoi – demografi, huquqi, ekologi, ilmi – tekhniki, madani va gayra. Ba omilhoi infrasokhtori mintaqa (mezomuhit) …

Dar nizomi idorakunii tashkilot idorakunii tavakkal qismi tarkibii zernizomi korkard va amalisozii qarorhoi idorakuni ba hisob maravad. Hamin tavr, idorakunii tavakkal na tanho baroi past namudani tavakkal, balki baroi baland bardoshtani sifatu asosnokii qarorhoi idorakuni (makhsusan strategi) tashkil karda meshavad. Juzhoi «daromad»-i jarayoni korkardi qaror metavonand mushkilothoi ziyodro ba vujud …

Dar har sarchashmai idorakunii tavakkal guruhbandii gunogun ba chashm merasad. Holo dar adabiyoti iqtisodi guruhbandii tavakkal (risk – ba zaboni rusi)  va ruykhati beshtar purrai namudhoi on peshnihod gardidaast. Az in ru chunin namudhoi tavakkalro boyad ba etibor girift: Sanoati; Ekologi; Investitsionni; Qarzi; Tekhniki; Sohibkori; Moliyavi; Tijorati; Sugurtavi; Siyosi; Namudhoi …

Dar «Tavfsiyahoi metodi oidi bahodihii samaranokii loihahoi investitsionni» tavakkal hamchun imkoniyati tamoili manfi arzyobi megardad va ba istifodabarii bahodihii noumedonai (pessimistii) nishondihandaho hangomi tashakkuli senariyai asosii amalisozii loiha nigaronida meshavad. YO in ki, tavakkal – imkoniyati har guna tamoili musbi yo manfii nishondihandaho az muhimiyati dar loihai peshbini shuda meboshad. Hub …